亚马逊_每日更新各国亚马逊推广指南-598亚马逊SEO 亚马逊

Oculus类商品亚马逊关键词优化,大卖东南亚不是梦!

Oculus类商品亚马逊关键词优化,大卖东南亚不是梦! 7月,这是观海论商第219篇推文。近期,亚马逊在卖家后台更新了一项全新的计划-有存货抢先起步计划。有存货抢先起步计划目前属于试点中,是亚马逊针对FBA推出的帮助第三方卖家应对库存缺货的一种方式。如果对发往FBA仓库货物的到仓日期有信心,In-StockHead试点计划将对卖家缺货的产品提供可购买的状态。也就是说,当卖家的货物在发往FBA仓库的途中,买家仍旧可以查找并购买暂时缺货的产品。可以想象,亚马逊会增加一个预售的界面,提示买家货物预计将于什么时间发货配送。我们看一下亚马逊公布的具体计划内容:Productsinstocksoon?MakethemavailablenowWiththenewIn-StockHeadStartpilotprogram,customerscanfindandbuyyourtemporarilyout-of-stockproductswhenyourshipmentisonitswaytothefulfillmentcenter.Evenwiththebestinventoryplanning,popularproductsmaysometimesgooutofstock,andthatcanaffectyourproductdiscoverabilityandsales.WiththisnewFulfillmentbyAmazon(FBA)pilot,wewillmakeyourout-of-stockproductsavailableforcustomerstofindandbuywhenyourshipmentisonitswayandweareconfidentaboutitsarrivaldate.Customerswillbenefitfromawiderselectionofproducts,andyoucouldseehigherormoreconsistentsales.Important:Ifyouwanttoparticipate,readtheinformationbelowandclicktheEnrollnowbutton.EnrollnowHowthepilotprogramworksYourout-of-stockinventorywillbeeligibleforIn-StockHeadStartifyousendittothefulfillmentcenterusingAmazonCarrierCentral,thePartneredCarrierprogram(PCP),orAmazonGlobalLogistics.Wewillusetheinformationtheseprogramsprovidetoestimatethein-stockdateforyourproducts.Note:Toprotectthecustomerexperience,Amazonmaynotmakeallofyourout-of-stockASINsavailableforcustomerstofindandbuybeforetheitemsreachthefulfillmentcenter.EnrollnowYoucanoptoutatanytimebyclickingtheOptoutfrompilotbuttonattheendofthispage.HowyoucouldbenefitParticipatinginthepilothasanumberofpotentialbenefits:Discoverability:Yourout-of-stockitemswillappearinsearchresults,givingcustomersawiderselectionandhelpingtoincreasetraffictoyourproductdetailpages.Sales:Customerscanbuytemporarilyout-of-stockitems,whichcanresultinimprovedsales.Inventoryproductivity:Takingcustomerorderswhileyourproductsaretemporarilyoutofstockcanreducethetimebetweenshipmentandsale.Note:Duringthispilotphase,In-StockHeadStartitemswillappearinSellerCentraltoolsandreportsasbothAvailableandInbound.Becauseofthis,youwouldneedtomanageinventoryreconciliationoutsideofSellerCentralreporting.YourfeesandInventoryPerformanceIndex(IPI)scorewillnotbeaffected.FrequentlyaskedquestionsHowcanIbesureAmazonwilldelivercustomerordersontime?WithIn-StockHeadStart,ifacustomerplacesanorderforanout-of-stockitem,thedeliverydatewillbebasedontheestimatedin-stockdate.Iftheshipmentisdelayed,wewilladjustthein-stockdate.CanIpickwhichASINsareinthepilotprogram?Atthistime,In-StockHeadStartisenabledonlyatthesellerlevel,soyouwillnotbeabletochoosecertainASINsforthepilot.ShouldIchangemyinventoryreplenishmentcyclebecauseofthepilot?In-StockHeadStartisintendedforitemsthatoccasionallygooutofstock.Thepilotisnotmeanttosubstituteforyourregularinventoryreplenishmentschedule.Stayinginstockwillleadtothebestcustomerexperience.CanIoptoutfromthepilot?Yes.Ifyouhaveenrolledinthepilotbutdecideyounolongerwanttoparticipate,clicktheOptoutfrompilotbuttonbelow.Shipmentscreated72hoursafterweconfirmviaemailthatyouhaveoptedoutwillnotbepartofthepilot.Optoutfrompilot根据亚马逊的要求,必须是使用亚马逊承运人平台、合作承运人计划或者是使用亚马逊FBA计划的卖家才有资格参与。而且亚马逊公布的该计划的申请通道目前看来只能是在亚马逊指定的网页端口进行申请,并且卖家拥有随时退出该计划的权力。(想要申请该计划的卖家可自行在后台搜索该计划,进入申请页面注册申请即可)由于该计划刚刚开放申请且是试点状态,亚马逊是否还会有其他审核条件,还未可知。但是多数卖家还是对该计划充满了期待:也有卖家对该计划可能出现的问题表示了担忧:根据亚马逊的说法,参加该计划会看到更多的流量和更高的销量。我们期待这一说法对卖家来说是真实的,也欢迎已经加入该计划的卖家分享更多的反馈。以上内容仅供参考。 观海论商  另,因最近美国税务和欧洲税务问题,很多卖家想要了解正规的税务筹划问题。跨境电商财税合规方案班来了!三天两夜一站式解决财税合规问题。帮你解决最头疼的财税问题,一套可立即执行的财税合规方案。识别下方二维码或点击“阅读原文”报名。  大卖东南亚不是梦!

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